What shipment confirms
- Distributor and agreement
- Warehouse and document
- SKU, quantity and value
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Smartup · Industries
FMCG/CPG manufacturers - control sales through to the outlet
Manage owned branches and independent distributors under shared rules - from manufacturer shipment to the sale at the outlet.
Collection of secondary sales and stock from distributorsSecondary sales and stock are gathered from the distributor’s data rather than from the distributor’s summary
After sell-in
The shipment is complete. Sales visibility is not.
Once goods move to a partner, the manufacturer needs comparable facts by distributor, warehouse, SKU and outlet - not another consolidated report.What disappears without data exchange
- Partner stock by warehouse
- Sell-out through to the outlet
- Assortment and receivables across the distributor network
Distributor-network pulse
Country, distributor and portfolio - one management view.
Change the context to see where replenishment, assortment development or receivables action is required.- Sell-in
- On plan
- Stock cover
- 18 days
- Sell-out
- Growing
- Coverage
- On target
- Receivables
- Within terms
Outlet 360
One outlet, several portfolios and one assortment opportunity.
Match purchases from different branches and distributors to see the actual portfolio matrix without duplicating the outlet.BuyingGapPotential
OutletBeveragesSnacksConfectioneryDecision
Convenience store · TashkentExpand the confectionery range
Supermarket · AlmatyValidate the snack opportunity
Neighbourhood store · BishkekRestore the beverage assortment
Closed-loop decisions
Sell-in becomes the starting point, not the end of the report.
Each stage sharpens the next decision - from shipment to portfolio development, replenishment and credit risk.Decisions by role
One distributor network. Four management questions.
Switch roles to keep the same operating facts while changing the question, decision lens and next action.Where does sell-in fail to become sell-out?
Sees
Sales, coverage and assortment by country, distributor and portfolio.
Acts
Adjust the plan, partner terms or assortment task.
Commercial Director
Where does sell-in fail to become sell-out?Sales, coverage and assortment by country, distributor and portfolio.
Adjust the plan, partner terms or assortment task.
Supply Chain
Where does stock exceed the rate of sale?Inventory and days of cover separated by company, branch and warehouse.
Rebalance replenishment without mixing partner-owned stock.
Trade Marketing
Which portfolios are missing from target outlets?Assortment, promotions, visits and photos for the same outlet.
Assign a targeted portfolio or promotion-execution task.
Finance / Credit Control
Can the next shipment be released?Receivables, ageing, credit limit, promise to pay and recorded payment.
Release, limit or stop the shipment under the agreed rules.
Integration and data ownership
One management context - without erasing system boundaries.
The project integration map defines fields, data direction, exchange frequency and the owner of each master-data domain.- 01
Manufacturer ERP
Owner: manufacturerItems, prices, sell-in, agreements and payments
- 02
Smartup
Agreed execution layerDistributor, SKU, outlet, status and decision mapping
- 03
Distributor systems
Owner: each partnerStock, sell-out, documents and agreed statuses
- 04
Field execution
Owner: agreed legal entityVisits, assortment, promotions, photos and exception reasons
Validate the solution
From a management hypothesis to a measurable pilot.
Review the DMS and integration mechanics, choose the first workflow and agree the data, roles and acceptance criteria.Secondary sales and stock are gathered from the distributor’s data rather than from the distributor’s summary
Presence on the shelf is evidenced by a photograph from the outlet
A distributor’s commitments are checked against the shipments that actually happened
Promotional spend and the sales of the outlets that took part sit in one report
ArticlesWhat is DMS (Distributor Management System)ArticlesERP and the distribution execution layer: dividing responsibility
Book a working sessionSolution boundary
Every company and warehouse retains its own access rights and data ownership. Smartup does not treat distributor data as manufacturer-owned without an agreed exchange and does not promise the same latency for every source.
Questions before implementation
Can owned branches and independent distributors be connected together?
Yes, when identifiers, rights, master data, documents and exchange frequency are agreed for each company. Legal-entity data remains separated.
Does Smartup replace every distributor ERP?
Not necessarily. Smartup can exchange agreed data with the existing ERP or use the native ERP core within a separately approved scope.