Smartup · FMCG / CPG

About the company

The team behind distribution technology

We build and implement Smartup, helping manufacturers and distributors bring people, data and daily operations together.

Contact the team Customer stories

Smartup around the world

2019Smartup founded
60+employees
Abu Dhabi, UAEHeadquarters
UzbekistanPrimary market

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Smartup around the world

Our headquarters are in Abu Dhabi and our primary market is Uzbekistan. Markers identify countries of presence, not office addresses in every country.

Expansion plans

Planned expansion is shown separately. It does not represent existing offices or current presence in additional countries.

Central Asia
Expansion into the Middle East and North Africa (MENA)

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Group structure

Four legal entities across three ownership levels. Both Smartup24 B2B companies are separate legal subsidiaries of GREEN WHITE SOLUTIONS.

UAEHolding company and headquarters
SMARTUP HOLDING LIMITED
Company details
Incorporation date
August 27, 2025
Address
3701, 3712, 37th floor, Addax Port Office Tower, Abu Dhabi, UAE
1. 100%
  UzbekistanUzbekistan subsidiary
  "GREEN WHITE SOLUTIONS" MCHJ XK
  Company details
  Parent company
  SMARTUP HOLDING LIMITED
  Incorporation date
  January 23, 2012
  Address
  Tashkent, Beshyogoch Street 22
  1. 100%
    UzbekistanSeparate Uzbekistan subsidiary
    "SMARTUP24 B2B" MCHJ
    Company details
    Parent company
    "GREEN WHITE SOLUTIONS" MCHJ XK
    Incorporation date
    December 5, 2025
    Address
    Tashkent, Beshyogoch Street 22
  2. 99%
    KyrgyzstanKyrgyzstan subsidiary
    ОсОО "Smartup24 B2B"
    Company details
    Parent company
    "GREEN WHITE SOLUTIONS" MCHJ XK
    1% - CEO

03 / 06

One team, from product to implementation

Development, implementation and support work together to make Smartup part of each customer’s daily operations.

60+employees

Development
Implementation
Support

Proactivity
We identify risks early and propose the next step.
Responsibility
We agree on the result and take responsibility for our decisions.
Continuous development
We learn from real processes and customer feedback.
Teamwork
We combine the knowledge of product, implementation and customer teams.

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From the first conversation to a working process

We start with your challenge, agree on the initial scope and develop the solution based on how it performs in practice.

01
Diagnosis
Review processes, roles, data and constraints.
A process map and the first priority
02
Design
Agree on architecture, integrations and acceptance criteria.
An agreed launch plan
03
Launch
Configure the solution, train the team and verify real operations.
A working process and confirmed readiness
04
Development
Review results and agree on further expansion.
A plan for the next stage

Two architecture options

The choice depends on your systems and the agreed project scope. Data ownership, integrations, migration and accounting requirements are defined before launch.

Smartup + your ERP

Smartup manages the agreed distribution processes alongside your existing ERP.

Your existing ERP retains its agreed system-of-record role
Master data, documents and statuses follow agreed exchange rules
Integration boundaries are defined within the project

Explore the platform

Smartup with a native ERP core

Smartup brings operational and accounting processes together within the agreed project scope.

A shared model for operations and documents
Accounting policy and country requirements are agreed separately
Migration and integrations are limited to the approved scope

Explore the platform

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Smartup in companies’ daily work

Real manufacturer and distributor processes underpin the platform’s scale. Customer stories explain the challenges, implemented solutions and results in context.

800+active midsize and large companies in Central Asia
28 000+daily active users
30+confirmed integrations with ERP, accounting, BI and local systems

Aktashwater

Aktashwater: accounts receivable broken down by product group

A distributor of premium water, soft drinks and coffee separated the accounting of its two imported product groups and now reads accounts receivable by product name.

Read the story

Bayer Consumer Health