Smartup · Trade operations modules

DMS · Distributors

Manage owned branches and independent distributors in one model, from primary shipment to the final outlet sale.

Multi-entity distribution management

Manage countries, cities and distributors in one operating model.

Select a market to see how Smartup connects territory, partner structure, data exchange and the next management action. Sources, ownership and access rights are agreed separately for every distribution participant.

Smartup DMSshared data model

Selected market

Uzbekistan

Partner model: Owned branches and independent distributors
Data exchange: Agreed sales, stock and payment facts are exchanged on the defined schedule

Cities in this demonstration

Tashkent
Samarkand
Fergana

Demonstration model. Geography, sources and access rules are configured for the agreed project scope.

From group to outlet

Trace one signal to its owner, document and SKU.

DMS preserves organisational boundaries: headquarters receives the agreed level of visibility while each branch or distributor remains accountable for its own operating environment.

Drill-down level

One management horizon

Which markets and portfolios need a leadership decision?

Operating signal: Comparable measures within the agreed group structure
Next step: Select a market or workstream for investigation

Closed-loop DMS execution

A shipment becomes actionable when it is connected to sell-out, payment and replenishment.

Five linked stages connect the movement of goods and cash. The automatic cycle demonstrates the operating logic; sources, statuses and rules are confirmed during implementation.

Selected stage

Primary shipment into the channel

The manufacturer's shipment is linked to the distributor, warehouse, portfolio and agreed commercial terms.

Process fact: What the distributor received
Management action: Check available stock and allocation

Data quality and ownership

An inconsistency becomes an owned action - not a hidden report row.

DMS separates accepted facts from exchange errors. Leaders see which records were matched, what needs resolution and who owns the corrective action.

Exception and owner

The same outlet appears under different records

Duplicate names and addresses prevent sales from separate portfolios being matched to one outlet.

Source of record: Outlet master data from distribution participants
Accountable owner: The agreed master-data owner

One model, different management decisions

Each role starts with a decision question - not another report file.

Facts are organised by accountability, from group performance to the operating exception of one distributor.

Decision question

Where is the group losing growth across markets, branches and distributors?

What DMS provides: A shared structure exposes comparable performance and lets leadership drill into the market, portfolio or partner behind the signal.
Evidence used: Market · portfolio · partner · exception · owner

Product and data boundary

Agreed visibility - not unrestricted access.

DMS consolidates agreed data from the group, owned branches and independent distributors, but it does not require all partner data and does not replace a distributor's ERP or WMS. Master data, documents, access rights and exchange frequency are defined for the agreed project scope.

For the network decision

Objections to resolve

The case is strongest when comparable group data leads to an action on a distributor, outlet, portfolio or SKU. Define the data owner separately for the group or company, each branch and every independent distributor.

Will independent distributors have to disclose all of their data?

No. Agree the master data and documents needed for the project, along with access rights, exchange frequency and responsibility for quality.

Does DMS replace each distributor’s accounting system?

No. Participants can keep their agreed operating systems while Smartup receives the approved data needed to manage the distribution network.

What if different distributors use different names for the same outlet?

Set matching rules and a master-data owner before management reporting. Unresolved matches belong in a review queue, not an automatic merge.

Platform scale

The module runs on Smartup’s shared data model

Shared customer, outlet and SKU master data connects each operation with sales, inventory, finance and analytics.

800+

active mid-sized and large companies in Central Asia

28 000+

daily active users

30+

confirmed integrations

Smartup · FMCG / CPG

See the module on your own processes

In 30 minutes, we will review your current workflow, loss points, launch data and the first controlled scenario.

Discuss implementation