Field execution
The visit is unverified, the route is incomplete and the outcome cannot be explained.
GPS evidence · check-in · route complianceSkip to main content
01RSM · SV 02Trade Marketing 03CFO 04Commercial director Different countries.
01 02 03 04 05 Smartup + existing ERP Smartup with native ERP core
SFA · DMS · RETAIL EXECUTION FOR FMCG
Distribution without blind spots
Automate FMCG distribution: manage field sales, orders, stock and receivables in one system.Field sales, orders, stock and receivables in one system.
Process review · 30 minutes
From visit to payment
Illustrative scenario
01 / 04Visit
Visit confirmed- Visit
- Order
- Shipment
- Payment
- 800+active midsize and large companies in Central Asia
- 28,000+daily active users
- ~30%of the Central Asian SFA market
- Offline-firstfield visits without connectivity
Four blind spots that erode revenue
The gap appears after planning: each area has an owner, but the entire business pays for delays.
Shelf execution
OOS, price and promotion deviate from the standard, so lost sell-out is detected too late.
Photo · OSA/OOS · Perfect StoreCash
The order reaches dispatch before overdue receivables, credit limit and promise-to-pay are checked.
DSO · aging · credit controlDistributors
Sell-in is visible, while sell-out and distributor stock remain a black box.
Sell-out · distributor stock · active outletsFive execution workstreams
Each workstream closes a distinct loss area and can scale in stages. Master data, roles and analytics remain shared.
SFA · FIELD SALES
Field sales
Cycle activeOwnersCommercial director · Supervisor
Store visit
Execution Verified
GPS, check-in, required steps, photos and outcomes are captured even without connectivity.
Workstream outcome
Workstream metricsEvery visit is verified, every outcome is explained and the next route is driven by evidence.
- Productive visits, %Share of store visits that end with an order.
- Route complianceShare of the planned route completed as scheduled.
- Average order valueAverage value of orders in the selected period.
- Active outletsNumber of outlets with a shipment in the selected period.
The workstreams operate independently while sharing customer, outlet and SKU master data and one analytics layer.
DISTRIBUTION GROUP CONTROL
Every distribution layer - from group to outlet. No waiting for manual reports.
Unify owned branches and independent distributors in one management model. Compare primary and secondary sales, inventory, orders and receivables by country and portfolio, then drill any variance down to contract, SKU and outlet.
MANAGEMENT GEOGRAPHY
Different countries.
One distribution picture.
Sales, stock and receivables come together in a shared data model.
Illustrative scenario
Illustrative scenarioOne Smartup data model
One Smartup data model- Distributor data
Sales, stock and receivables across countries
- Completeness check
Source matching and data completeness
- Network overview
One model for distribution management
Reduced motion
Select a country on the map
ORDER CHANNEL AND CASH CYCLE
Direct sales and cash control before the next order
Telegram captures demand where customers already work, while Finance & AR applies the same contracts, prices, stock and credit rules from order through payment.
B2B CHANNEL
Telegram bot for direct ordering
The outlet sees its catalogue, prices and promotions, repeats an order and receives status updates without calling an operator.
- Customer-specific prices and promotions
- Repeat ordering without re-entry
- Statuses, documents and notifications
FINANCE & AR
Credit risk is visible before dispatch
Receivables, aging and available credit are checked before confirmation; payments and promised payment dates help determine the next action.
- Receivables and aging analysis
- Limits and blocks before ordering
- Payment promises, payments and ERP reconciliation
Solutions for business leaders
Start with the distribution decision you are accountable for.
Owner / CEO
Compare the plan with execution from the group down to outlet and SKU.
Net sales · execution gaps · risk exposureCommercial Director
Choose the next action on coverage, outlet activity and OSA.
Coverage · outlet activity · next actionOperations Director
Work through order flow, inventory and distributor-network service.
Secondary sales · inventory · serviceFinance Director
Review ageing and credit limits before shipment.
DSO · ageing · overdue AR · limitsIT Director
Set the ERP boundary, data exchange, access and audit.
Data quality · exchange · access · auditA distribution management platform.
Smartup connects the agreed plan to route, visit, shelf, order, delivery, payment and the next management action - integrated with an existing ERP or using the native Smartup ERP core for the agreed project scope.
Platform: SFA, FIN, B2B Marketplace and POSAn existing ERP keeps its agreed accounting and/or master-data role, while Smartup manages the agreed distribution-execution scope and exchanges documents, identifiers and statuses within the project.
Explore integrationsSmartup combines distribution execution and ERP/accounting for the agreed project scope; country requirements, accounting policy, opening balances, integrations and migration boundaries are set during implementation.
Discuss implementationAn exception or signal becomes a task with an owner, due date and evidence; verification closes the result and returns it to the next management cycle.
Management decisions
- Analytics · BI · RGM
- KPI dashboards
- Alerts and actions
- API and export
Distribution operations
Outlets and retail execution
Shared dataAPI and ERPProject rulesRoles and auditDeployment scope agreed per project
Integration
Integrate with 30+ ERP, BI and business services
Smartup fits into your existing IT landscape, synchronizing master data, prices, inventory, orders, payments and statuses through APIs and governed exchange schedules.
The project integration map defines the scope and direction of each data flow. With an existing ERP, that system keeps its agreed accounting and/or master-data role; with the native Smartup ERP core, Smartup covers the agreed ERP scope.
- 01 · SYSTEM OF RECORD
ERP keeps master data
Customers and outlets, SKU, prices, stock, contracts and credit rules remain in the system of record.
- 02 · EXECUTION
Smartup manages what happens
Routes, visits, shelf execution, orders, delivery and collection run in one operational layer.
- 03 · VERIFIED RETURN
Verified facts flow back
Execution facts, document status, secondary sales, payments and AR return within the agreed project scope.
ERP and accounting
Master data, prices, stock, contracts and credit rules.
BI and data exchange
Management analytics, data marts and governed data flows.
Marking and local services
Traceability, e-invoicing and mandatory local operations.
- Marking
- Fiscalization / E-invoice
Payments and sales services
Payments, self-ordering and last-mile fulfilment services.
- Payments
Prove impact with a pilot, not a percentage promise
KPIs are measured against your baseline. A first production scope can go live in as little as four weeks, depending on modules, integrations and data readiness.
- 01
Starting baseline
Establish baseline metrics for the selected execution loop before making changes
- 02
Controlled pilot
Define the territory, roles, data and first execution workstream
- 03
Comparison with baseline
Compare 3–5 agreed KPIs with the baseline
- 04
Go / no-go decision
Scale only after the outcome is validated
What teams usually ask before a pilot
Pilot and commercial terms
Where to start, how long launch takes and how impact is proven.
01How long does implementation take, and what determines the timeline?
The first production-ready scope can go live in as little as four weeks. The timeline depends on three things: how many workstreams you launch at once, which integrations your accounting or ERP system requires, and the quality of customer, outlet and SKU master data. A solution covering several thousand outlets is rolled out in stages; the overall timeline is defined after reviewing the project scope.
02How is pricing calculated?
Pricing combines a base subscription, user licenses and the modules you activate. Implementation - configuration, integrations and team training - is scoped separately. The final configuration depends on field-team size, selected workstreams and integration depth, so we calculate it after reviewing your process.
Architecture and field work
The ERP boundary, data exchange and offline field execution.
03What happens to our existing ERP and accounting system?
You can keep it. Smartup supports two project models: integration with an existing ERP, which retains its agreed accounting and master-data responsibilities, or the native Smartup ERP core for the agreed distribution scope. In both models, data ownership, exchange direction and synchronization frequency are fixed in the project integration map.
04How does the system work when field teams are offline?
The field-sales app works without an internet connection: visits, GPS data, required steps and shelf photos are stored on the device. When connectivity returns, records are synchronized with their event order and timestamps. Until then, new records are available on the employee’s device.
Governance and scale
Multiple distributors, portfolios, access and data residency.
05Can one Smartup environment manage multiple branches and distributors?
Yes. Smartup supports a governed hierarchy from group and country to legal entity, branch or distributor, warehouse and territory. Management sees consolidated KPIs and can drill down to a distributor, outlet, order or debt item. Access is role-based; in the existing-ERP model, each participant’s system keeps its agreed role.
06Where is data hosted, and how are localization requirements met?
Data is hosted in Tier III data centers. Clients in Uzbekistan can choose in-country hosting in line with personal-data requirements. On-premise deployment inside your environment is also available when required by security policy. Role-based access is enforced and every action is written to an audit log.
Working session · 30 minutes
See Smartup in your own processes.
We trace the flow from plan to payment, expose the gaps between plan and execution, and define the first pilot workstream. No generic slide deck - we work with your processes and data.
Working-session outcome
- A gap map across field sales, shelf execution, distributors and cash.
- A first workstream with an owner and clear pilot boundaries.
- 3–5 KPIs to measure impact against the baseline.
- The data and integration checklist for launch.
You leave with a decision on where to start the pilot and how its impact will be measured.
Book a process review
Leave your details. A Smartup specialist will confirm the time and prepare for your distribution scenario.
We respond within one business day. Or contact us directly:
+998 (71) 200-88-33sales@smartup24.com