
THE EXECUTION LAYER FOR FMCG DISTRIBUTION
SFA and DMS for FMCG distribution without blind spots. One source of truth.
Smartup works on top of your ERP and connects planning, routes, store visits, shelf execution, orders, delivery and collection in one loop — in real time and offline in the field.
Interface · demo data- 800+client companies
- 28,000+users
- 14+years in FMCG distribution
- Offline-firstfor field teams
Four blind spots that erode revenue
The gap appears after planning: each area has an owner, but the entire business pays for delays.
Field execution
The visit is unverified, the route is incomplete and the outcome cannot be explained.
GPS evidence · check-in · route complianceShelf execution
OOS, price and promotion deviate from the standard, so lost sell-out is detected too late.
Photo · OSA/OOS · Perfect StoreCash
The order reaches dispatch before overdue receivables, credit limit and promise-to-pay are checked.
DSO · aging · credit controlDistributor network
Sell-in is visible, while sell-out and distributor stock remain a black box.
Sell-out · network stock · active outletsFive execution loops. Start with the one that matters most.
Each loop closes a distinct loss area and can scale in stages. Master data, roles and analytics remain shared.
Field sales
Loop activeOwnersCommercial director · Supervisor
Execution Verified
GPS, check-in, required steps, photos and outcomes are captured even without connectivity.
Every visit is verified, every outcome is explained and the next route is driven by evidence.
- Productive visits, %Share of store visits that end with an order.
- Route complianceShare of the planned route completed as scheduled.
- Average order valueAverage value of orders in the selected period.
- Active outletsNumber of outlets with a shipment in the selected period.
The loops operate independently while sharing customer, outlet and SKU master data and one analytics layer.
One fact, different management decisions
Each leader sees the span they own: from store visits and shelf execution to the distributor network, cash cycle and data architecture.
Owner / CEO
Where value leaks between strategy and daily execution
Net sales · execution gaps · risk exposureCommercial director
Which territory, team, outlet or SKU can drive growth tomorrow
Coverage · strike rate · active outlets · OSAOperations director
Where product flow or distributor service breaks down
Secondary sales · inventory days · fill rate · OTIFFinance director
Which customers are safe to ship to and where debt threatens the cash cycle
DSO · aging · overdue AR · limit utilizationCIO
How to unify data without replacing ERP or breaking integrations
Data quality · sync status · access auditNot an ERP replacement. The execution layer above it.
ERP remains the system of record for accounting and master data. Smartup manages what happens between plan and actual—in the field, distributor network, shelf, warehouse and receivables.
Management and decisioning
- Analytics · BI · RGM
- KPI dashboards
- Alerts and actions
- API and export
Distribution operations
- DMS
- WMS
- Finance and accounts receivable
- Product marking and e-invoicing
Field and retail execution
- SFA · routes · Voice
- AI Shelf · Perfect Store
- Trade Marketing and equipment
- B2B Order Bot
Integration
Integrate with 30+ leading ERP and CRM systems
Smartup fits into your existing IT landscape, synchronizing master data, prices, inventory, orders, payments and statuses through APIs and governed exchange schedules.
The integration scope and data-flow directions are defined in the project integration map; your ERP remains the system of record and owner of master data.



- 30+ERP, CRM, BI and local services in one integration landscape
Prove impact with a pilot, not a percentage promise
KPIs are measured against your baseline. A first production scope can go live in as little as four weeks, depending on modules, integrations and data readiness.
- 01
Starting baseline
Establish the field, shelf, network and cash baseline before changes
- 02
Controlled pilot
Define the territory, roles, data and first execution loop
- 03
Comparison with baseline
Compare 3–5 agreed KPIs with the baseline
- 04
Go / no-go decision
Scale only after the outcome is validated
What teams usually ask before a pilot
01How long does implementation take, and what determines the timeline?
The first production-ready scope can go live in as little as four weeks. The timeline depends on three things: how many loops you launch at once, which integrations your accounting or ERP system requires, and the quality of customer, outlet and SKU master data. A full scope across several thousand outlets is typically rolled out in stages over one or two quarters rather than in a single big-bang launch.
02What happens to our existing ERP and accounting system?
You do not need to replace them. Your ERP remains the system of record and owner of master data. Smartup operates above it and manages what happens between plan and actual execution across the field, shelf, distributor network, warehouse and receivables. Data is exchanged through APIs, with direction and synchronization frequency configured around your period-closing process.
03Where is data hosted, and how are localization requirements met?
Data is hosted in Tier III data centers. Clients in Uzbekistan can choose in-country hosting in line with personal-data requirements. On-premise deployment inside your environment is also available when required by security policy. Role-based access is enforced and every action is written to an audit log.
04How does the system work when field teams are offline?
The field-sales app is offline-first: store visits, GPS evidence, mandatory steps, shelf photos and outcomes are stored locally and synchronized when connectivity returns. Event order and timestamps are preserved, so visit evidence cannot be rewritten after the fact.
05How is pricing calculated?
Pricing combines a base subscription, user licenses and the modules you activate. Implementation — configuration, integrations and team training — is scoped separately. The final configuration depends on field-team size, selected loops and integration depth, so we calculate it after reviewing your process.
06What support is included after go-live?
Technical support, platform updates and integration support are included. Response levels and service hours are fixed in the SLA at contracting and depend on the selected support tier.
07How do you measure pilot impact, and what counts as success?
Before the pilot, we establish a baseline across field execution, shelf, distributor network and cash. We agree 3–5 KPIs that matter to your business and define the pilot boundaries — territory, roles and data. We compare the result with the baseline and scale only what is proven. If the KPIs do not move, that is an honest no-go.
08The platform looks extensive — can we start with one process?
Yes. A pilot starts with one execution loop, one territory, named roles and 3–5 KPIs. The shared data and integration foundation is established from day one, while additional modules are activated only after the pilot result is compared with the baseline.
09What data is required for the first launch?
The minimum set is customer, outlet and SKU master data plus users and roles. We then add the data needed by the selected loop: routes, prices, assortment, orders, inventory or receivables. Before integration, we validate duplicates, external IDs, required fields and data ownership.
10How does Smartup integrate with ERP, WMS and external services?
Integration uses APIs, scheduled exchanges or events. Every flow defines its source system, external ID, frequency, retry rules, idempotency and error monitoring. ERP remains the system of record, while Smartup returns verified execution facts.
See Smartup in your own processes.
We trace the flow from plan to payment, expose the gaps between plan and execution, and define the first pilot loop. No generic slide deck — we work with your processes and data.
Working-session outcome
- A gap map across field, shelf, network and cash.
- A first loop with an owner and clear pilot boundaries.
- 3–5 KPIs to measure impact against the baseline.
- The data and integration checklist for launch.
You leave with a decision on where to start the pilot and how its impact will be measured.
Book a process review
Leave your details. A Smartup specialist will confirm the time and prepare for your distribution scenario.
We respond within one business day. Or contact us directly:
+998 (71) 200-88-33sales@greenwhite.uz