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Smartup · Trade operations modules

Trade Marketing

Plan promotion mechanics, direct them to the right outlets, verify field execution and compare outcomes within an agreed measurement methodology.

Discuss implementationCapabilities

PROMOTION STARTS BEFORE THE FIRST VISIT

Align the rules first - then execute, verify and settle.

Each mechanic connects the objective, eligible customers, SKU scope, period, budget limit and required evidence. The field team receives a specific task for a specific outlet instead of a file that needs interpretation.
ILLUSTRATIVE BRIEF

Discount

Commercial objective
Apply an agreed price to selected SKUs and customers.
Eligible scope
Region, channel, customer segment, outlet list and period.
Execution rule
Price and validity dates are assigned before the activity begins.
Evidence required
Field checklist, price label, order and visit status.
Settlement basis
Verified application of the rule and agreed sales documents.

FROM THE OFFICE TO THE OUTLET AND BACK TO A DECISION

Change promotion status only when the evidence changes.

The loop shows exactly where the activity stands: whether the right outlet received it, the visit happened, evidence is complete and any deviation has been corrected.
ILLUSTRATIVE EXECUTION · 01

Assigned

The activity enters the selected outlet and route plan.

Step owner
Trade Marketing or Sales leadership
Verifiable evidence
Terms version, addressee, period and accountable team.
Next action
Verify task availability for the employee before the visit.

ROI IS A METHODOLOGY, NOT ONE GREEN NUMBER

Separate observed performance, activity cost and interpretation.

Smartup connects the operating facts of a promotion. Before publishing a conclusion, the team agrees the baseline, analysis window, returns, trade spend and external factors - otherwise a period change can be mistaken for promotion impact.
ILLUSTRATIVE METHODOLOGY

Baseline

What to establish
Agreed pre activity sales level for comparable outlets and SKUs.
Data required
Period, seasonality, availability, price, calendar and sample.
Management question
What is the valid reference for the observed period?
What not to confuse
The previous week is not always a reliable baseline.

ONE ACTIVITY - THREE LEVELS OF ACCOUNTABILITY

Give each role the decision it can make now.

Field execution, commercial performance and financial confirmation are connected, but they remain separate parts of the decision.
Trade Marketing Director

Which mechanic is being executed, and where should it change?

Decision
Reallocate targeting or budget, clarify the rule or stop unverified activity.
What to verify
Terms, outlet coverage, compliance, costs and agreed period indicators

BEFORE THE FIRST ACTIVITY

Five agreements make promotion execution manageable.

The team defines more than system settings: decision owners, indicator definitions and the rules for financial confirmation are agreed before launch.
  1. 01

    Mechanic owner

    Who approves the rule, budget, change and activity stop.

  2. 02

    Targeting

    Which regions, channels, customers, outlets and SKUs participate.

  3. 03

    Evidence

    Which photos, documents and statuses confirm execution.

  4. 04

    Financial rule

    When a discount, bonus or compensation is confirmed.

  5. 05

    Measurement methodology

    Baseline, analysis window, returns, costs and interpretation limits.

For the promotion decision

Objections to resolve

Treat promotion as a governed process: terms, audience, field evidence, exception and the budget decision that follows.

Does the module guarantee sales growth from a promotion?

No. It connects configured terms, field evidence and sales facts for review. The result also depends on mechanics, outlet, period and external factors.

Can one employee photograph be trusted as proof?

A photograph is only part of the evidence. Agree its link to the visit and outlet, required views, review rights and the response to insufficient material.

Is every promotion mechanic supported without configuration?

No. Demonstrate the specific terms, audience, restrictions, calculation and exception handling within the agreed project scope.

Platform scale

The module runs on Smartup’s shared data model

Shared customer, outlet and SKU master data connects each operation with sales, inventory, finance and analytics.

800+

active mid-sized and large companies in Central Asia

28 000+

daily active users

30+

confirmed integrations

Smartup · FMCG / CPG

See the module on your own processes

In 30 minutes, we will review your current workflow, loss points, launch data and the first controlled scenario.

Discuss implementation

Book a 30-minute process review

We will review your distribution process and define the first execution workstream, 3–5 pilot KPIs and data requirements.

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