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Customer implementation story

Bayer Consumer Health: pharmacy visit plans and routes in a mobile application

A pharmaceutical company gathered its pharmacy customer base, visit plan and field team routing into one system.

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Client
Bayer Consumer Health
Industry
Pharmaceuticals: work with the pharmacy channel
  • Single outlet directory under the "Pharmacies" category
  • Step-by-step visit plan for sales representatives
  • Visit plan control and route correction during the day
  • Mobile application: visits and orders entered in the field
  • Automatic routing of sales representatives

Evidence level

Evidence boundaries

Evidence level
Verified mechanism
Implementation scope
Single outlet directory under the "Pharmacies" category · Step-by-step visit plan for sales representatives · Visit plan control and route correction during the day · Mobile application: visits and orders entered in the field · Automatic routing of sales representatives · Maintenance of the shared customer base · Data security
Operating model
Not disclosed
Measurement window
The public source does not state one measurement period; this page presents the verified implementation mechanism.
What is verified
The implemented mechanism is shown. Outcomes without a verified period, baseline and method are not published.
Country
Uzbekistan

Pharmacy-channel execution

A pharmacy visit starts with trusted outlet data and ends with a same-day management decision.

See how one pharmacy directory connects the visit plan, route, representative’s mobile workflow and manager adjustments during the day.

Choose a stage or watch the field workflow advance automatically.

01 · Pharmacies

Create one pharmacy directory

Field action
The representative works from one approved list of retail outlets in the “Pharmacies” category.
Manager view
One customer directory and a consistent view of pharmacy-channel coverage.
Connected data
Pharmacy, address, category, owner and role-based access.

Process change

From disconnected lists to a managed field day.

Before Smartup

  • The pharmacy customer base was not maintained as one directory.
  • Visits had no shared step-by-step operating standard.
  • Field work was checked from employee reports rather than visit data.

After implementation

  • Pharmacies are maintained in one customer directory with role-based access.
  • The representative receives a visit plan and a prepared route.
  • The visit and order are recorded in the mobile application, while the manager sees execution during the day.

Implemented operating model

What Bayer Consumer Health connected in one operating workflow

  • Single outlet directory under the "Pharmacies" category
  • Step-by-step visit plan for sales representatives
  • Visit plan control and route correction during the day
  • Mobile application: visits and orders entered in the field
  • Automatic routing of sales representatives
  • Maintenance of the shared customer base
  • Data security

Decisions by role

One pharmacy route - three role-specific answers.

01

Commercial lead

Which pharmacies are covered by the team?

Uses one customer directory and a consistent view of pharmacy-channel coverage.

02

Field Force Manager

Where is intervention needed today?

Sees the visit plan and can adjust routes and employee assignments during the day.

03

Sales Representative

What must be done at the next pharmacy?

Receives the route and step-by-step visit plan, then records the visit and order at the retail outlet.

SolutionPharmaceutical distribution - from pharmacy order to batch, traceability and paymentPlatform moduleSFA: field sales automationExpert resourceWhat is SFA (Sales Force Automation)
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Book a 30-minute process review

We will review your distribution process and define the first execution workstream, 3–5 pilot KPIs and data requirements.

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