Smartup · Solution for commercial directors
Connect the sales plan to what actually happens at the outlet.
Smartup links sell-in, sell-out, coverage, visits, assortment, shelf execution and promotions in one commercial execution cycle. The team sees not only the variance, but the level where action is required.
Book a reviewFour management lenses connect the outcome to the territory, team, outlet and next action.
Each stage has an observable fact and a management decision. Transitions depend on available sources and the agreed data model.
Target by territory, channel, customer and SKU.
Where the contribution to the result is expected.Segments, routes, visits and active customer base.
Which outlets the team should visit and how often.Assortment, shelf, price, promotion and evidence.
Which execution standard should be met.SKU, quantity, price, constraints and status.
What entered execution and why anything was rejected.Secondary sales and distributor stock.
Where the outcome diverges from plan and execution.A commercial metric becomes manageable when the variance reaches the action owner and returns to the next planning cycle.
Where does the variance affect the plan and business priority?
Priority territory, channel, customer or SKU.Which territory, team or commercial mechanic needs to change?
Decision on resources, routes and commercial tasks.Who owns the action and what proves completion?
Owner, due date, outlet and review criterion.What must be done at this specific outlet?
Visit, order, audit, photo or variance reason.Smartup connects the management signal to an owner, field evidence and a repeated review of the metric.
Record the variance and the required analytical cut.
Review coverage, assortment, shelf, promotion and constraints.
Assign an owner, outlet, due date and acceptance criterion.
Compare the new fact with the original signal and update the plan.
This page describes product mechanics, not a guaranteed business result. Data scope and impact criteria are defined for the project.
This requires documents, shared outlet and SKU identifiers, exchange frequency and agreed processing rules.
Photo angle, image quality, execution standard and review procedure are agreed before Shelf AI is used.
Baseline, period, sample, returns, trade spend and external factors are considered before effectiveness is assessed.
Move from the buyer role to product mechanics and evidence before defining a pilot.
The focus is route, visit, shelf, order, delivery and payment execution rather than a contact card.
Yes, when secondary sales, stock and master-data exchange are agreed.
A target assortment is set by segment or outlet and compared with orders, sales or shelf audits.
Smartup links promotion conditions, outlet tasks and actual execution within the agreed project scope.
AI Shelf Recognition processes agreed shelf images and returns results for retail-execution review.
Select one channel, team and KPI set, then agree the data, process and pilot criteria.
Map roles, data, control points and integrations without promises beyond the agreed project.
