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Customer implementation story

Bon Natural Drink: promotional equipment, shelf standards and credit limits

A producer of canned soft drinks connected promotional equipment control, display standards, visit KPIs and credit limits in one system.

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Client
Bon Natural Drink
Industry
Production and distribution of soft drinks
  • Registry of equipment used in promotional activities
  • Visit routing for retail outlets and dealers
  • Display and brand-standard checks at retail outlets
  • Product- and customer-level KPIs checked during visits
  • Visit activity and task reports

Evidence level

Evidence boundaries

Evidence level
Verified mechanism
Implementation scope
Registry of equipment used in promotional activities · Visit routing for retail outlets and dealers · Display and brand-standard checks at retail outlets · Product- and customer-level KPIs checked during visits · Visit activity and task reports · Audio recording of product presentations at retail outlets · Credit limits and delivery holds when limits are exceeded · Retail outlet categorisation and FIFO control
Operating model
Not disclosed
Measurement window
The public source does not state one measurement period; this page presents the verified implementation mechanism.
What is verified
The implemented mechanism is shown. Outcomes without a verified period, baseline and method are not published.
Country
Multiple markets

Visit control mission

One visit connects trade equipment, shelf execution, KPI tasks and the shipment decision.

Follow the verified Bon Natural Drink process - from planning a visit to a dealer or retail outlet through equipment checks, brand standards and the customer’s credit limit.

Choose a stage or watch the visit cycle advance automatically.

01 · Route

Include retail outlets and new dealers in the visit plan

During the visit
The field employee receives a prepared visit sequence instead of following the habitual round.
Management control
The manager sees which customers and dealers are included in the field team’s plan.
Recorded output
Retail outlet or dealer, assigned employee and visit plan.

Process change

From verbal agreements to a verifiable retail visit.

Before Smartup

  • Promotional equipment was not connected to its placement or a visit inspection.
  • Routes lacked one planning method, so some customers and new dealers received no attention.
  • Displays, point-of-sale materials and customer debt were reviewed after the event.

After implementation

  • Equipment is registered and inspected at the retail outlet or dealer location.
  • The route, tasks, KPIs and visit report are connected to the customer and product.
  • Shelf standards, FIFO and the credit limit are checked in one operating process.

Implemented operating model

What Bon Natural Drink connected in one operating process

  • Registry of equipment used in promotional activities
  • Visit routing for retail outlets and dealers
  • Display and brand-standard checks at retail outlets
  • Product- and customer-level KPIs checked during visits
  • Visit activity and task reports
  • Audio recording of product presentations at retail outlets
  • Credit limits and delivery holds when limits are exceeded
  • Retail outlet categorisation and FIFO control

Decisions by role

One visit - four management answers.

01

Commercial lead

How is field execution progressing across regions?

Uses connected route, customer, product, visit-task and credit-rule data.
02

Supervisor

What did the employee complete at the outlet?

Reviews tasks and KPIs by customer and product together with the visit report and audio evidence.
03

Trade Marketing Lead

Were brand standards followed?

Checks promotional-equipment condition, product display, point-of-sale materials and FIFO compliance.
04

Finance

Can the next delivery proceed?

Uses the customer’s accounts receivable and credit limit as a decision rule before shipment.
SolutionFMCG/CPG manufacturers - control sales through to the outletPlatform moduleSFA: field sales automationExpert resourcePerfect Store: five controls for retail execution
Book a working sessionAll cases

Book a 30-minute process review

We will review your distribution process and define the first execution workstream, 3–5 pilot KPIs and data requirements.

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