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Customer implementation story

Durust: mobile orders, field routes and payment records

A fish-products distributor connected mobile and web orders, field routes, visit execution, KPIs and payment records in one operating process.

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Client
Durust
Industry
Distribution of fish products (FMCG)
  • Mobile and web application for order taking in real time
  • Routing that accounts for time, distance and traffic congestion
  • GPS tracking of field employees
  • Visit steps as the standard for working a retail outlet
  • Photo reports on completed tasks

Evidence level

Evidence boundaries

Evidence level
Verified mechanism
Implementation scope
Mobile and web application for order taking in real time · Routing that accounts for time, distance and traffic congestion · GPS tracking of field employees · Visit steps as the standard for working a retail outlet · Photo reports on completed tasks · KPI dashboards for field employees · Merchandising effectiveness analysis from sales and photo reports · Payment-channel records: cash, bank transfers and payment terminals
Operating model
Not disclosed
Measurement window
The public source does not state one measurement period; this page presents the verified implementation mechanism.
What is verified
The implemented mechanism is shown. Outcomes without a verified period, baseline and method are not published.
Country
Uzbekistan

Controlled field run

Order, route, visit and payment - in one operating sequence.

Follow the verified Durust process - an order enters through the mobile or web app, the route is calculated, visit steps guide execution, and photo reports, KPIs and payment records remain connected.

Choose a stage or watch the field run advance automatically.

01 · Order

Capture the order without a gap between customer and records

Employee action
The sales representative creates the order in the mobile app, or the request arrives through the web app.
Digital trace
The order is recorded in real time and becomes part of the shared operating process.
Management decision
The sales lead sees incoming demand without waiting for a separate manual transfer.

Documented money flow

Three payment channels. One control principle.

Cash, bank transfers and payment-terminal activity are recorded in the shared system. A source document is retained for write-offs.

01

Cash

Cash activity is recorded alongside the other payment channels.

Recorded in the shared system
02

Bank transfer

Bank transfers form part of the shared money-movement record.

Recorded in the shared system
03

Payment terminal

Payment-terminal activity is recorded within the same operating process.

Recorded in the shared system

Process change

From a gap between field work and reporting to verifiable execution.

01

Before Smartup

  • Orders reached the accounting process after a separate manual transfer.
  • Routes, actual movement and visit steps were not compared in one system.
  • Photo reports, KPIs and payment documents were handled separately.
02

After implementation

  • Mobile and web orders are recorded in real time.
  • The calculated route, GPS actual and visit standard form one control trace.
  • Photo reports, KPIs and payment records are available as connected data.

Implemented operating model

What Durust connected in one field process

  • 01Mobile and web application for order taking in real time
  • 02Routing that accounts for time, distance and traffic congestion
  • 03GPS tracking of field employees
  • 04Visit steps as the standard for working a retail outlet
  • 05Photo reports on completed tasks
  • 06KPI dashboards for field employees
  • 07Merchandising effectiveness analysis from sales and photo reports
  • 08Payment-channel records: cash, bank transfers and payment terminals

Decisions by role

One field run - four management answers.

01

Sales Lead

How does the order move from the customer into the system?

Sees an order created in the mobile or web app without a separate manual transfer.
02

Supervisor

Did the plan, movement and visit result align?

Compares the route, GPS actual, visit steps, photo report and employee KPIs.
03

Trade Marketing

How were retail-outlet tasks executed?

Reviews merchandising using sales, photo reports and completed-task data.
04

Finance

What supports the recorded money movement?

Reviews activity by payment channel and source documents for write-offs.
SolutionA solution for FMCG/CPG distribution without blind spotsPlatform moduleSFA: field sales automationExpert resourceWhat is DMS (Distributor Management System)
Book a working sessionAll cases

Book a 30-minute process review

We will review your distribution process and define the first execution workstream, 3–5 pilot KPIs and data requirements.

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